Privacy Policy

Effective Date: July 30, 2025

1. Introduction

Welcome to ThriveBetterLiving.shop (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit or shop on our website. Your privacy is important to us, and we are committed to handling your data securely, transparently, and in accordance with UK data protection laws.

2. Data Controller Information

Data Controller: Thrive Better Living
Email: support@thrivebetterliving.shop
Address: 41 Redbourne Way, Scunthorpe, Lincolnshire. DN16 1NG, United Kingdom

Thrive Better Living acts as the Data Controller in relation to your personal data. You can contact us at any time regarding how we handle your data.

3. Personal Data We Collect

We collect the following types of personal data to process your orders and improve your experience:

Identity & Contact Details: Name, email address, phone number, shipping/billing address
Payment Information: Billing address and card details (handled securely via payment partners such as Stripe or PayPal)
Device & Usage Data: IP address, browser type, device ID, visited pages, referral source, cookies
Marketing Preferences: Newsletter sign-up status, engagement with emails

We only collect the minimum data necessary to fulfil your order, provide support, improve the site, or send marketing communications if you’ve opted in.

4. How We Use Your Data

We process your data based on the following lawful grounds:

Contractual Necessity: To process your purchase, deliver products, manage payments, and send order confirmations and tracking information
Consent: If you opt in to our newsletter or promotional emails, we’ll send marketing content you may find valuable
Legitimate Interests: To operate and improve our site, analyse traffic, prevent fraud, and provide customer support
Legal Obligation: To comply with UK tax, accounting, or legal reporting requirements

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

Enable website functionality (e.g., cart, login)
Analyse user behavior and website performance
Personalise marketing content and ads

Non-essential cookies will only be activated with your explicit consent. You may manage your cookie preferences at any time via our Cookie Settings or browser controls.

We may use tools such as Google Analytics and Meta Pixel to understand traffic and customer behavior. These platforms may collect anonymised data through cookies.

6. Sharing & Disclosure of Personal Data

We may share your data with the following categories of third parties:

Payment Processors: (e.g., Stripe, PayPal) for secure transaction processing
Shipping & Fulfilment Partners: To deliver your products
Service Providers: Email platforms, customer support tools, analytics providers, and CRM systems
Regulatory Authorities: If required to comply with legal obligations

All third parties act under Data Processing Agreements (DPAs) and are required to comply with data protection laws.

Links to third-party privacy policies:

7. International Data Transfers

If personal data is transferred outside the UK or EEA (e.g., to service providers or fulfilment partners), we ensure:

Transfers are protected by Standard Contractual Clauses (SCCs) approved by the UK ICO
Additional safeguards are in place, including data minimisation, encryption, and contractual controls

8. Data Security & Retention

We implement strong technical and organisational security measures, including:

SSL encryption
Access controls
Secure payment gateways
Regular system audits and staff training

We retain personal data as follows:

Data Type	Retention Period
Order & billing records	6 years (for legal and tax reasons)
Customer service emails	2 years
Newsletter subscriptions	Until consent is withdrawn
Analytics and cookie data	Up to 26 months (Google default)

Unneeded personal data is securely deleted or anonymised.

9. Your Rights Under UK GDPR

You have the right to:

Access a copy of your personal data
Correct inaccuracies in your data
Delete your data (where legally permissible)
Restrict or object to certain types of processing
Withdraw consent for marketing communications at any time
Request data portability to another provider

To exercise any of these rights, email us at support@thrivebetterliving.shop. We will respond within one calendar month.

10. Data Breaches

In the event of a personal data breach that may impact your rights or freedoms:

We will report the breach to the UK Information Commissioner’s Office (ICO) within 72 hours
Affected individuals will be notified without undue delay, along with steps we are taking to mitigate the breach

11. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a minor has submitted data to us, please contact us immediately.

12. Updates to This Policy

This Privacy Policy may be updated from time to time to reflect legal changes or operational updates. We will update the “Effective Date” and notify users where required. Continued use of our services implies agreement with the latest version.